Arab media between misinformation and applause

Dr.. Mohammed Dabbasheh
Member of the Egyptian Writers Union

The fact that the media in general needs to be restructured in many ways according to the goal of presenting its message, and at the beginning, those who wish to diagnose and treat the Egyptian and Arab media system must answer several questions that are the cornerstone of building an integrated and advanced media system that keeps pace with the age of technology and digital transformation, Including, for example, does the media express people's issues and be the link between the pulse of the street and the ruling authority? Does he present his message in a professional manner through a clear-cut message that relies on correct information far from misleading, falsifying, and applauding rulers and governments for fear of overthrowing those who violate higher orders? Or is it a media that serves as mouthpieces for power and governments, all it does is serve the regimes to survive, does the media provide media materials based on real information through which the recipient can have a clear vision of his present and future? Or does he depend on programs that create confusion, raise problems, and export them to public opinion in a deliberate manner, in order to distract him from his suffering and chronic problems that are far from the spotlight, and which all media messages, audio and video, are devoid of?
Are the media owned and run by the people, or are they means owned by the regime and run by a group of close associates to ensure their loyalty to serving goals set by the regime that cannot be deviated from, which led to the creation of alternative media in private paid channels or on social networks Facebook, YouTube, TikTok and others to spread facts Providing media materials that express the suffering of people in every aspect of life
  In order to control this inverted situation, content must be presented that suits the viewer and expresses his dreams and pain, and from here we must talk about development, whether in equipment or in preparing those who present the media message, which ultimately aims, through the elements of attraction and dazzling, to preserve the constants and values of society, and to deal with facts with professionalism and accuracy. and impartiality, provided that the state itself is convinced that the media is owned by the people and not to serve the ruling regimes. In this context, the sociologist Herbert Schiller stressed that "the flow of information has become a source of unparalleled power." Its motives and orientations, drawing a mental image of reality and consolidating it in the minds, and hence its profound impact on the patterns of behavior of the receiver of the media message and thus contribute to the renaissance of society at all levels.
And if we want to develop the media system, we have to draw from the British or American media systems, for example, programs for preparing broadcasters and programmers, everything new in media technology, the role of media in the modern era, and how to obtain information through the cooperation of state agencies with program preparers, in addition to preventing advertisements that do not take into account What ideals and ideals are this if we want to say that we have honest media from which the Arab citizen can benefit?